Feb 26, 2021
Read this first: Book Review: Fussell On Class
Dear Republican Party:
I hear you're having a post-Trump identity crisis. Your old platform of capitalism and liberty and whatever no longer excites people. Trump managed to excite people, but you don't know how to turn his personal appeal into a new platform. Most of what he said was offensive, blatantly false, or alienated more people than it won; absent his personal magic it seems like a losing combination. You seem to have picked up a few minority voters here and there, but you're not sure why, and you don't know how to build on this success.
I hate you and you hate me. But maybe I would hate you less if you didn't suck. Also, the more confused you are, the more you flail around sabotaging everything. All else being equal, I'd rather you have a coherent interesting message, and make Democrats shape up to compete with you.
So here's my recommendation: use the word "class". Pivot from mindless populist rage to a thoughtful campaign to fight classism.
Yeah, yeah, "class" sounds Marxist, class warfare and all that, you're supposed to be against that kind of thing, right? Wrong. Economic class warfare is Marxist, but here in the US class isn't a purely economic concept. Class is also about culture. You're already doing class warfare, you're just doing it blindly and confusedly. Instead, do it openly, while using the words "class" and “classism”.